branding / web
Braam group: branding and website
A fresh identity for a green pioneer
Braam Group specializes in sustainable and environmentally friendly coco coir potting soil products, supplying both the professional horticultural sector and retail. Desiring a professional image that reflects their green mission, they asked us to develop a new logo, brand book, and a completely redesigned website. The result: a cohesive visual identity that is both reliable and contemporary.
A brand that radiates its sustainable values
We started by designing a logo that reflects Braam Group’s natural and sustainable core values. This was translated into a style guide that carefully defined the use of color, typography, and visual language. Based on this new corporate identity, we designed and developed a user-friendly website with a clear focus on two core propositions: the professional horticultural sector and retail applications. The site combines informative content with an inviting, fresh look.
Result
The end result is a strong, consistent brand identity that perfectly aligns with Braam Group’s sustainable mission. The new logo and corporate identity convey a professional, environmentally conscious image, while the website provides a clear structure for all target groups. This allows Braam Group to confidently present itself as the specialist in sustainable coco substrates.
