print / web
Verboom: Catalog and Website
From colourful catalogue to flexible, multilingual website.
Verboom, known for their beautiful Winter Angels, asked us to create a catalogue that would perfectly match their brand identity. The bright blooms of Helleborus and the sparkling berries of Skimmia bring colour to homes and gardens during the dark winter months. The catalogue needed to showcase these plants while telling their story – including the growth journey behind the Winter Angels.
Alongside the catalogue, we also developed a new B2C website, fully in Verboom’s style and available in three languages. The site presents the entire range atmospherically and provides consumers with detailed product information. Thanks to a flexible WordPress setup, Verboom can now easily update texts, images, and news items to keep the site fresh and relevant.
Our approach
With Floradesign, we designed a stylish catalogue that combines photography, storytelling, and product information. We also created a separate price list that can be easily inserted at the back of the catalogue. For the website, we opted for a clear structure with strong visuals and detailed product pages, ensuring visitors are both inspired and well-informed.
Result
A colourful catalogue and a flexible website that together present the Winter Angels collection at its best, strengthen the brand, and are ready for future use.
