

web
Paeonia Termeulen: Website
A colorful tribute to peonies
For Paeonia Termeulen, a specialist in peony cuttings, we designed a colorful and cheerful website that presents their wide assortment of peony varieties in an inspiring way. The website allows visitors to easily explore the diversity of the collection and save their favorite varieties.
Colorful, playful, and product-focused
The visual style of the website is playful, colorful, and light, allowing the beauty of the peonies to truly stand out. Each variety is given space to shine through strong photography and a clear presentation. The design focuses on experience, making browsing the assortment feel like an inspiring journey of discovery.
Interactive collection with wishlist
The website is built around an extensive peony collection, allowing users to easily navigate and filter varieties. A key feature is the wishlist functionality, enabling visitors to save their favorite types for later. This makes exploring new varieties not only more enjoyable, but also more personal and practical.
Result
The result is an accessible and visually strong website that places the beauty and diversity of peonies at the center. The combination of a clear product structure and interactive features creates an intuitive and inspiring user experience.
