app  /  ecommerce  /  web

Everything for consumers

Fleurdirect already had a brilliant webshop for plants with a large assortment of houseplants, outdoor plants and decorative pots. How nice would it be if the consumer could combine his favourite pot with a desired plant? With Floraconcepts, graphic design and a piece of custom technology, we built a nice mix/match tool for Fleurdirect’s own website. Our pot-plant configurator runs on several cms systems like Lightspeed, Woocommerce, Shopify & Magento!




The perfect combination

1000 different plants and 1000 different pots is theoretically 1000×1000 possible combinations. The pot-plant configurator of Fleurdirect helps the consumer to find his own personalised combination of pot and plant by smart filtering. Boosting conversion and broadening the assortment!


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