Our Team
Driven experts, practical solutions.
Driven by innovation
Deeply rooted in floriculture. Driven by digital innovation.
We know floriculture inside and out, not from books, but from handson experience. That’s why we speak the language of growers, traders, and breeders, and understand where the opportunities and challenges lie. Building on that knowledge, we combine technical and visual expertise to create digital solutions that truly work in practice.
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Meet our experts
Michiel
Kuipers
Strategy
Michiel is the founder of Floral Innovations, bridging floriculture, sales, and automation. He spots opportunities before others even notice them and acts as the link between clients, the team, and clients themselves.
Maarten
van Kessel
Development
Since day one, Maarten has been working on the Floraphoto.io platform, developing web projects and applications together with the team. He oversees complex projects and is always thinking one step ahead.
Stein
Bosch
Development
Since day one, Stein has been developing Floraconcepts – now a fully-fledged platform with a loyal user base. He never shies away from a challenge and makes the technically impossible possible.
Rosella
Moens
Design
Rosella is our digital all-rounder for smart and complex projects. With her sharp UX/UI eye and Figma skills, she effortlessly translates ideas into clear, user-friendly designs.
Inna
Kosnitska
Design
Inna has been our graphic rock for years, bringing style and character to every project – print or digital. She leads our design team and ensures every edited image is truly top-notch.
Veselina
Bahchevanova
Design
Veshi is a versatile graphic designer who effortlessly combines classic craftsmanship with the latest AI tools. She experiments, explores, and helps Floral Innovations take image editing to the next level.
Volodumyr
Avgustenyuk
Development
Volodumyr is our WordPress expert, effortlessly turning any design into a smoothly functioning website. Fast, stable, and pixel-perfect – with Volodumyr, your web project is in good hands.
Tom
Pragt
Online Sales
ChatGPT zei: Floral Innovations works closely with Tom from Tommjo BV, an expert in selling on Amazon and Bol. He helps our clients sell successfully, while we take care of the content. We even share the same office.
Dima
Ahafonov
Graphic Designer
Dima is a graphic designer and Photoshop expert with a sharp eye for detail. A true enthusiast of the craft, he perfects every visual down to the last detail.
Nastya
Besarab
Graphic Designer
Nastya is our Floraconcepts photo editing expert, ensuring pots and plants are ready in no time for endless combinations and shelf proposals.
Jay
Buis
AI
Jay Buis is an independent entrepreneur supporting Floral Innovations at the intersection of AI and product content. With his experience as a Prompt Engineer and in-depth knowledge of AI, he helps us make written content smarter, faster, and better.