web
Addenda: website
A website that shines!
When you see the Addenda® label, you know you’re holding top quality. They wanted to translate that same high standard into their new consumer and business website. Floral Innovations was commissioned to make it happen – resulting in a distinctive, inspiring, and dynamic website that perfectly reflects the Addenda® brand.
Technical implementation
The new Addenda® consumer website was developed in WordPress and fully optimized for speed and ease of use. Thanks to various speed enhancements – such as image compression, caching, and lazy loading – the site loads lightning-fast on any device. The design is fully responsive, ensuring an optimal experience on mobile, tablet, and desktop.
In addition, the site is connected to a PIM system for efficient product management and features a store locator that allows consumers to easily find points of sale. For affiliated growers and partners, there is a secure login with direct styling and access to an external media library, ensuring brand consistency and easy file sharing.
Result
The end result is a dynamic website that seamlessly translates Addenda®’s high quality standards into the digital environment. Visitors immediately experience the brand’s energy, creativity, and reliability, while the structure and features cater to the needs of both B2C and B2B audiences.
