tools
The Mastergrowers – Consumer Tool & AI Assistant
Consumer Tool & AI Assistant
For The Mastergrowers, Floral Innovations developed a digital consumer tool that addresses a structural issue in the ornamental horticulture sector: the lack of plant care knowledge after purchase. Various studies show that many consumers have insufficient knowledge about flowering periods, positioning, and water requirements of hydrangeas, while longevity and sustainability are among the most important purchasing criteria.
An interactive product page
Floral Innovations developed a consumer-focused web environment in which clear care information takes center stage. The tool is complemented by a multilingual AI chat function that provides consumers with personalized answers to questions about care, flowering, and longevity. This creates continuous guidance, independent of store staff or physical labels, and always available in the user’s language.
The consumer tool is designed not only to inform, but primarily to extend the product’s lifespan and prevent disappointment. By translating knowledge and craftsmanship digitally into the consumer’s home, product quality is safeguarded and customer satisfaction increases. At the same time, this contributes to reduced product loss and waste, supporting a more sustainable supply chain.
Result
The Mastergrowers are known for their craftsmanship: hydrangeas with a long flowering period, largely organically grown and packaged as sustainably as possible. That quality also deserves the right guidance after purchase. From this conviction, a digital solution was chosen to support consumers in a simple, accessible way and at the right moment.
