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Kwekerij Verboom: Floriscan
Smart labels for a smarter plant experience
For Kwekerij Verboom, we enhanced the plant labels of their Helleborus Verboom Beauty with a QR code that connects the physical product to a digital experience. By scanning the code, consumers are guided to a custom Floriscan landing page with detailed care instructions for their plant.
An interactive product page
The project bridges the gap between offline and online by integrating Floriscan technology directly into the product. The custom landing page offers practical care information and an AI-powered chatbot that answers any question about the Helleborus Verboom Beauty. This interactive approach helps consumers feel supported and confident in caring for their plant, even before or long after purchase.
Result
The result is an innovative label that adds real value to both the consumer and the brand. By combining design, information, and smart technology, Kwekerij Verboom strengthens its image as a forward-thinking grower that truly cares for its customers and products.
