Florizon: Catalog
Seasonal products in view
We developed a seasonal catalog for Florizon that goes beyond a traditional product overview. The seasonal organization demonstrates Florizon’s year-round relevance for both retail and wholesale, with a product range that adapts to sales timings and consumer behavior.
Storytelling
In addition to clear product information, there’s a focus on storytelling. The family business, its vision for sustainability, and its cultivation methods are the central themes throughout the catalog. This creates context around the product and reveals the story behind the plant.
Photography and photo editing
The catalog combines WYSIWYG product photos with atmospheric and application images. This helps buyers and retailers not only evaluate the product but also immediately visualize its application in the garden, patio, or balcony.
Result
The catalog was deliberately designed as a powerful offline tool, yet perfectly complements Florizon’s online presence. A physical booklet on a buyer’s desk increases visibility, keeps the brand top-of-mind, and naturally supports sales conversations.
