print / web
Color Orchids: digital strategy and designs
One brand, one story, everywhere.
Color Orchids is a leading orchid grower in the United States, with a passion for quality and a fresh, contemporary brand experience. GREEN. SIMPLE. FUN. is more than a motto – it’s the essence of Color Orchids, reflected in their products, service, and communication. For Color Orchids, Floral Innovations developed a custom WordPress website that showcases their colorful assortment and brand story to the fullest. In addition to the website, we also create newsletters, catalogs, retail presentations, videos, and shelf visualizations, ensuring the brand comes across as consistent and appealing in every touchpoint.
Technical description
The website was built in custom WordPress, with a clear structure and intuitive navigation that seamlessly aligns with the Color Orchids brand identity. An integration with the Plytix PIM system ensures efficient product management and always up-to-date content. The integrated care module provides consumers with plant care tips, complemented by automated email campaigns directly linked to their purchases. Catalogs are interactively accessible through the site and supported by retail presentations, videos, and shelf visualizations developed by our team. Thanks to smart performance optimizations, the site loads quickly and smoothly on any device, perfectly combining visual experience and user-friendliness.
Design for the elegant orchid
In addition to website development, we also work on visual expressions for Color Orchids, such as social media posts, digital newsletters, and catalogs. Our Floradesign team is delighted to create designs for the colorful and elegant orchid range.
