branding / web
Brands of Plants: branding and website
Three brands, one colorful collaboration
Brands of Plants is an inspiring collaboration between three leading plant brands: Amigra Grasses, Magical Hydrangea, and Addenda®. Together, they wanted to create a platform that supports garden centers and retailers in selling their products. We designed a brand and website that perfectly reflect the playful and colorful aesthetic of this partnership. The result is a vibrant and engaging experience that both informs and inspires.
A brand that blossoms and grows
The challenge for our FloraDesign team was to unite three strong brands into a single, recognizable and appealing identity. We opted for a visual concept filled with fresh colors, playful shapes, and an accessible style that suits the creative world of gardening and plants. The website is a central hub for B2B purposes, where retailers can easily find promotional materials, sales concepts, and inspiring content. In short, a look that brightens and adds color!
Result
The end result is a brand and website that not only strengthens Brands of Plants’ partnership but also directly adds value for their target audience. The colorful visual style attracts attention, while the user-friendly structure motivates retailers to actively use available materials and present the brand.
