

Hoogeveen Plants: Truck
A moving eye-catcher in full-color
We designed a striking truck design for Hoogeveen Plants, featuring the Clematis as its radiant focal point. The cheerful design immediately grabs attention and allows the brand to flourish wherever it’s on the road.
A moving brand statement
The design emphasizes the colorful, vibrant appearance of the Clematis. By using fresh hues and a playful composition, a visual whole is created that reinforces Hoogeveen Plants’ brand identity and highlights the Clematis beautifully. The design is both aesthetically pleasing and functional, with clear brand recognition.
Result
The end result is a cheerful and recognizable truck that serves as a mobile business card. Every trip transporting Hoogeveen’s plants becomes an opportunity to present the brand and its products in a positive light.
