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Vireõ: Floriscan
Our challenge
Floral Innovations supports Vireo in the implementation of Floriscan — a smart digital plant solution that centralizes plant information, scanning functionality, and user-friendly assistance.
Vireo is a forward-thinking player in the horticultural sector, offering a broad range of plants and floral products across various plant categories. With a clear focus on quality and customer experience, Vireo sought a way to guide online visitors through its assortment more quickly, more relevantly, and in a more interactive manner.
Our solution: Floriscan
Together with Vireo, we implemented Floriscan — a powerful, scalable solution that:
- creates a dedicated informational page for each plant category;
- offers integrated scanning functionality for fast plant identification;
- connects relevant content with practical care tips;
- generates data to optimize future content and address customer questions more effectively.
Vireo wanted a digital plant guide that:
- provides insight and information per plant category;
- supports online users with questions and decision-making;
- is easy to manage through their existing platform;
- and delivers real-time insights from scans and interactions.
Result
Results & Impact
- Increased engagement: visitors find what they are looking for more quickly thanks to smart scanning and targeted content per category.
- Improved information delivery: in-depth, well-structured information for both hobbyists and professionals.
- Growth in insights: user data enables Vireo to continuously improve and respond to current needs.
Future vision
With Floriscan, Vireo is ready for the next step in digital plant experience — an environment where inspiration, information, and interaction go hand in hand.
